Traffic & Performance Analysis

To accurately measure the success of your project, we begin before the website is even launched by determining the key performance indicators that are relevant to your specific project. Accordingly, we will advise on the most appropriate traffic analysis solution, such as WebTrends or Google Analytics, and design the web templates, pages, and code to allow you to capture the critical traffic information. Customized reports and consulting may be provided to help interpret the data and advise on suitable action.

Your analytics solution needs to be able to adapt to your requirements over time. While you may initially start off with a website, you might find that over time you add additional language sites, micro-sites, mobile site or apps, and social media apps. Each of these channels need to be tracked in a unified manner in order to provide you with a complete picture of traffic on all of your digital channels. Khayal can advise you of the best solution for your requirements and help you implement your analytics solution and any custom reporting required.

Most importantly, Khayal can help you analyze the traffic and read beyond the numbers to provide you with meaningful insights about your various projects. This analysis is instrumental in monitoring the effectiveness of your projects and is a key building block of any enhancements or changes planned on your site or app.