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[[
{TitleEng:'Welcome to Khayal Consultants', Show:'10002Menu', URL:'/default.jsp', Help:'Welcome to Khayal Consultants', Desc:'Khayal Consultants was established in 1996 to provide complete corporate communication solutions of an unparalleled level of quality and creativity. Since inception, Khayal has provided solutions for some of the most successful organizations in Kuwait. Our services are divided into three main lines: internet development, graphic design and marketing consulting.'},
{TitleEng:'Design', Show:'10003Menu', Desc:'In the plethora of images, ads and information vying for our attention, design jumps to prominence. So how does one create the most effective ad or the most user friendly and informative site? By being memorable, unique and true to the brand’s values.', Help:'Design', StyleClass:'mainNavigationD'},
{TitleEng:'Web', Show:'10004Menu', Desc:'The rapid growth of the internet over the past 10 years has made it the ubiquitous reference source and business tool. We have been there throughout that time, marrying creative design with the latest technology to help organizations reach their clients and deliver unique services.', Help:'Web', StyleClass:'mainNavigationW'},
{TitleEng:'Marketing', Show:'10005Menu', Desc:'Running a marathon takes hard work, training, dedication, and goal setting. A runner must eat healthy, practice daily, wear appropriate shoes, and aim for different milestones before competing in the race. Companies today can learn from the runners, and with Khayal’s help, will be equipped for the race.', Help:'Marketing', StyleClass:'mainNavigationM'}
]]);
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[[
{TitleEng:'Partners', Show:'10058Menu', Help:'Partners', Desc:'Khayal Consultants was established in 1996 to provide complete corporate communication solutions of an unparalleled level of quality and creativity. Since inception, Khayal has provided solutions for some of the most successful organizations in Kuwait. Our services are divided into three main lines: internet development, graphic design and marketing consulting.'}
]]);
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[[
{TitleEng:'Branding', Show:'10007Menu', Help:'Branding', Desc:'Identity is a cornerstone of Khayal’s design work. An identity which is clean, consistent and true to its core values reflects confidence, trust and consistency to its audience. Whether launching a new logo or reviewing an existing brand, Khayal can bring your branding needs to fruition. To see a sample of our work, please navigate the menu on the left.'},
{TitleEng:'Print Design', Show:'10008Menu', Help:'Print Design', Desc:'Khayal’s approach to design is aimed at fulfilling many parts of a larger whole: the identity of your company. Each element and every project is viewed as either a solidification of existing corporate themes or their evolution into new directions. To see a sample of our work, please navigate the menu on the left.'},
{TitleEng:'Animation', Show:'10009Menu', Help:'Animation', Desc:'It has been said that the human mind functions using metaphors. And since a metaphor consists of images, no wonder the adage of a picture and a thousand words is so popular. Khayal can create powerful, fully interactive Flash animations, product demonstrations and corporate presentations tailored to promote your company’s products and services.'}
]]);
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[[
{TitleEng:'Web Consulting', Show:'10010Menu', Help:'Web Consulting', Desc:'As with any project, it is the thought process behind a web project that will ultimately determine its success. Khayal Consultants has over 10 years of experience in planning, implementing, and maintaining web projects. It is this experience that serves as the cornerstone of our web consulting services.'},
{TitleEng:'Web Development', Show:'10057Menu', Help:'Web Development', Desc:'Beginning with solid planning, the successful development of a web project balances the integration of the creative and the technical. It factors the target user and the intended objective and weighs in the expected growth of the project over its life cycle. These considerations underscore Khayal’s web development efforts.'},
{TitleEng:'Support Services', Show:'10029Menu', Help:'Support Services', Desc:'Once your web project is planned, designed, and developed, you will find that you may now require ongoing support to ensure the smooth operation of your project. Khayal’s support services begin while the development is still under way and extend throughout your project’s life span.'},
{TitleEng:'Solutions', Show:'10033Menu', Help:'Solutions', Desc:'When your web project requirements move beyond the simple website, you may find that you need to provide individualized features and content to specific users or to aggregate content from various sources into one location. Khayal can help you implement a solution that perfectly meets your requirements.'}
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[[
{TitleEng:'Consulting', Show:'10040Menu', Help:'Consulting', Desc:'Our consulting services mostly evolve retail and marketing strategy. They aim to ensure that clients obtain a full understanding of how to improve their business by providing them with practical tools to apply. Our reviews range from retail strategy, to a company’s business model, its value chain, its service quality levels and brand audit reviews.'},
{TitleEng:'Research', Show:'10062Menu', Help:'Research', Desc:'The starting block for the long-term success of any firm is a deep understanding of its customers’ needs, expectations, and perceptions of the company. Both in-depth qualitative research, to learn underlying feelings and attitudes, as well as larger sample quantitative surveys, to estimate market share, satisfaction, and likelihoods, are offered.'},
{TitleEng:'Manpower development', Show:'10063Menu', Help:'Manpower development', Desc:'While the ability to prepare the best strategy is vital for the competitive advantage of any company, success lies in its ability to implement the change. Implementation requires addressing the people side of the origination whether with training, measuring their satisfaction, or reviewing their careers.'}
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{TitleEng:'Logo Development', Show:'10014Menu', Help:'Logo Development', Desc:'Khayal uses a multi-step approach to logo development. This starts with obtaining the brand’s positioning, long-term direction and personality. Khayal translates these and other objectives into preliminary logo concepts which are then critiqued for direction.'},
{TitleEng:'Usage Manuals', Show:'10015Menu', Help:'Usage Manuals', Desc:'A unified corporate image not only heightens brand recognition, it establishes a consistent personality. Ultimately, this consistency helps build your clients’ trust. Khayal specializes in corporate branding and can develop Standards Manuals which govern logo, font, paper, margin and color use in brochures, pamphlets, stationary, overhead presentations, signage and advertising.'},
{TitleEng:'Stationary Design', Show:'10016Menu', Help:'Stationary Design', Desc:'Khayal designs and produces all types of stationary, usually in-step with Logo Development. Features such as paper choice, color and finish play an important step in extending the positioning of a brand. Paper can be sourced locally, regionally or from Europe.'}
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{TitleEng:'Corporate Brochures', Show:'10028Menu', Help:'Corporate Brochures', Desc:'Often, it is the smallest things that count the most. What typeface best correlates with the corporate identity? What paper best portrays its services? Should the copy be conservative and academic or relaxed and colloquial? Similarly, should the layout be young and colorful, or serious and ‘corporate’. Should images be printed using special inks, duotones or with special coating? What is the best use of whitespace? Only when these and other values are established will Khayal start design drafts for the client.
'},
{TitleEng:'Annual Reports', Show:'10024Menu', Help:'Annual Reports', Desc:'As consumers become more savvy, Annual Reports can serve as a powerful marketing tool. Khayal has worked on Annuals since 1996 and has produced over 40 reports for companies in the banking, finance, logistics, and retail sectors.'},
{TitleEng:'Leaflets & Newsletters', Show:'10023Menu', Help:'Leaflets & Newsletters', Desc:'Khayal can leverage its design skills to develop marketing brochures, leaflets, flyers, posters and newsletters. Each project is carefully considered to meet defined marketing objectives and budgets. Our strong relations with printing presses and production houses means projects are executed on-time and on budget.'},
{TitleEng:'Articles & Memorandums', Show:'10021Menu', Help:'Articles & Memorandums', Desc:'Through the years, Khayal has worked on developing numerous investment fund collateral. This ranges from fund logo and image template development to designing and producing private placement memorandums and articles of associations booklets, in addition to folders, application forms and media ads.'},
{TitleEng:'Calendars', Show:'10020Menu', Help:'Calendars', Desc:'Khayal can help position your company in the eyes of your clients by creating memorable calendars in a variety of shapes and sizes. From wall-mounted to tent-shaped, from desk planners to pocket calendars, they are a cost effective and powerful way to have your brand seen on a daily basis.'}
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{TitleEng:'Presentations', Show:'10038Menu', Help:'Presentations', Desc:'Put your business in motion. Animated presentations help communicate financial and corporate messages for your next general assembly meeting or promote your latest product and service in an effective manner. In addition, presentations can be saved in a variety of media and may include customized menu-based interaction.'},
{TitleEng:'Screen Savers', Show:'10039Menu', Help:'Screen Savers', Desc:'Now that most of us use LCD displays which don’t suffer screen burn, we can guiltlessly use our time watching your company’s screen saver! Besides being fun, screen savers are an effective communication tool for internal employee campaigns and for communicating brand awareness when on the road.'}
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{TitleEng:'Planning', Show:'10013Menu', Help:'Planning', Desc:'The most important aspect of any web-based project is the soundness of the initial planning. As such, we place great attention on determining the vital goals and requirements for all our projects. Only when the planning is complete can we ensure that the design and development will produce a site that meets all of the objectives.'},
{TitleEng:'Benchmarking', Show:'10019Menu', Help:'Benchmarking', Desc:'How effective is your site? How does it compare against the sites of the leading companies in your field? Does your site adhere to the best practices in terms of content, design, and technical implementation? Khayal’s benchmarking services are designed to answer these questions analytically to ensure that your web project is a success.'}
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{TitleEng:'Quality Assurance', Show:'10030Menu', Help:'Quality Assurance', Desc:'It is vital to ensure that each user can access your web project reliably and that their online experience is trouble free. To this end, Khayal applies a strict quality control process that includes testing the site under all major operating systems and browsers before launching. Furthermore, all launched sites are covered by a 12-month warranty for your peace of mind.'},
{TitleEng:'Hosting', Show:'10031Menu', Help:'Hosting', Desc:'Even the best web project would be useless without a reliable hosting solution. Khayal’s US-based dedicated servers have been custom configured to provide the best blend of flexibility, speed, security, and reliability.'},
{TitleEng:'Maintenance', Show:'10032Menu', Help:'Maintenance', Desc:'Once your web project is launched, you may find that you need to make changes in the design, contents, or code of the site. Khayal can offer customized maintenance plans that are specific to your requirements to ensure that your site is always up to date.'}
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{TitleEng:'Intra & Extranet/Portal', Show:'10034Menu', Help:'Intra & Extranet/Portal', Desc:'Intranets, extranets, and portals all deliver customized dynamic contents and features to specific users, thereby allowing for a unique and individualized experience. However, implementing such a solution requires careful planning and forward thinking execution that leverages the latest technology.'},
{TitleEng:'e-Commerce', Show:'10036Menu', Help:'e-Commerce', Desc:'Promoting and selling your products and services online is possible with an e-commerce site. Khayal can provide your organization with a comprehensive solution that encompasses your online storefront and facilitates all electronic transactions.'},
{TitleEng:'Content Management', Show:'10037Menu', Help:'Content Management', Desc:'As your web project grows, you will require a method of managing its contents. Perhaps you wish to distribute its management to different departments. Or maybe you would like to add other languages or even publish the same information to multiple sites. Khayal can provide content management solutions from simple static websites to enterprise level projects.'}
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{TitleEng:'Strategy review', Show:'10043Menu', Help:'Strategy review', Desc:'A strategy review ensures that a company has a clear strategy that it can execute upon that is aligned to its performance, core competencies and the market. It addresses internal and external factors to ensure that the strategy aligns with a company’s structure and resources, is executable, and enables sustained competitive advantage.'},
{TitleEng:'Business model review', Show:'10044Menu', Help:'Business model review', Desc:'This review breaks down a company into the key building blocks that allow it to meet its business objectives efficiently. The business model components are reviewed so as to comment on any deficiencies and recommend changes that help achieve a company’s goals.'},
{TitleEng:'Value chain', Show:'10045Menu', Help:'Value chain', Desc:'A value chain is a questionnaire used to measure, from the customer’s perspective, the key needs they expect to be fulfilled by a company. These are then matched with how a company manages its resources to meet them. A score is given for meeting customer and company dimensions that identifies areas of strength and weakness.'},
{TitleEng:'Service quality', Show:'10042Menu', Help:'Service quality', Desc:'The road to achieving customer satisfaction and loyalty is a journey that no organization can afford to lose. Poor customer service results in diminishing returns for a business while conversely service excellence increases customer loyalty, business, and ultimately the bottom line. We offer a full evaluation of the service at an organization from assessing where it is today, what factors help it, which factors hinder it, and eventual suggest manpower related (training, career path, rewards) as well as tracking and management programs.'},
{TitleEng:'Brand audit', Show:'10051Menu', Help:'Brand audit', Desc:'All companies aspire to have brand communication that is consistent, accurate and relevant with their target customers. A brand audit review helps achieve that by reviewing all communication that the company performs.'}
]]);
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{TitleEng:'Design & Animation', Show:'10022Menu', Help:'Design & Animation', Desc:'The right website design will capture user attention and encourage further exploration of the site. It will build upon the corporate identity of the site’s owner and speak a unique visual language, consisting of the measured use of colors, images, fonts and animations, while ensuring that the site is both intuitive and efficient.'},
{TitleEng:'Programming', Show:'10025Menu', Help:'Programming', Desc:'Actualizing the business objectives and the creative concept of a web project into code requires a flexible and open technical platform that can quickly adapt to each project’s requirements. Khayal develops all server and client side coding while implementing each site, from simple static pages to customized dynamic features that integrate databases.'}
]]);
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[[
{TitleEng:'Waleed Abu-Ghazaleh', Show:'10061Menu', Help:'Waleed Abu-Ghazaleh', Desc:'Graphic Design
Waleed is a co-founder of Khayal. His team, Graphic Design, is responsible for some of the strongest brands and corporate communication in Kuwait. His skills range from artistic direction to supervision on copywriting and editing of all printed text and articles. Before joining, Waleed was Head of Advertising at The Sultan Center and oversaw all advertising and graphic design. He began his career at the National Bank of Kuwait as a graphic designer. Waleed has a degree in Business Administration and Marketing from the University of Puget Sound, Seattle.'},
{TitleEng:'Faten Abu-Ghazaleh', Show:'10060Menu', Help:'Faten Abu-Ghazaleh', Desc:'Marketing & Strategy Consulting
Faten joined Khayal in 2005 after a long career at the National Bank of Kuwait where she was Assistant General Manager responsible for the Marketing Division and retail strategy. Her responsibilities included market research, MIS, CRM, the Internet, service quality, product and segment management. She was a member of key committees that reviewed advertising, branding, core system evaluation, BPR and strategy. She holds a MBA from New York University, and a BA in Political Science from Kuwait University.'},
{TitleEng:'Adeeb Abu-Ghazaleh', Show:'10059Menu', Help:'Adeeb Abu-Ghazaleh', Desc:'Internet Services
Adeeb is a co-founder and heads Internet Services, one of the most experienced internet development teams in Kuwait. He oversees projects ranging from corporate websites to portals, extranets, intranets, and content management solutions. He ensures leveraging the latest technology and utilizes the best practices to produce solutions tailored to meet client requirements. Before Khayal, Adeeb worked as a consultant in a New York computer services company where he advised clients how best to implement technology. He has a degree in Electrical Engineering from the College of Engineering, Boston University, Massachusetts.'}
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[[
{TitleEng:'Focus groups', Show:'10041Menu', Help:'Focus groups', Desc:'Inviting a number of targeted customers to provide qualitative and in-depth feedback on your service, image, or any other topic is invaluable. Our focus group sessions use professional moderators who probe for information and sessions are recorded. This customer insight is then used to build action plans for improvement.'},
{TitleEng:'In-depth interviews', Show:'10052Menu', Help:'In-depth interviews', Desc:'In-depth interviews with key customers and stakeholders is the best method to obtain qualitative feedback when a topic is complex and of strategic importance to a company. This research method uses a professional interviewer who digitally records each session that usually lasts from 3- to 60 minutes. Clients obtain detailed transcripts of the interviews as well as a summary report with recommendations.
'},
{TitleEng:'Online surveys', Show:'10053Menu', Help:'Online surveys', Desc:'In order to help companies track how well they are meeting customer expectations, we power online surveys on behalf of clients so that their customers can directly give us their assessment and views on the service offerings and standards.
'},
{TitleEng:'Phone surveys', Show:'10054Menu', Help:'Phone surveys', Desc:'Phone surveys are a quick and efficient tool to reach a large audience for a topic that is very focused and brief. Using a client’s database, its customers are contacted by professionally trained interviewers who ask a brief set of questions and record the findings electronically. All calls are monitored to ensure quality. A final report is then provided to the client in a efficient and speedy manner.
'},
{TitleEng:'Mystery shopping', Show:'10064Menu', Help:'Mystery shopping', Desc:'Sometimes called Ghost Shoppers, this is an assessment of your service offering using customers. Shoppers are given a schedule, tasks and a detailed checklist to use for evaluating the experience that they received at your company on seven dimensions. The outcome is used as a benchmark for tracking performance.
'}
]]);
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[[
{TitleEng:'Service Quality ABC training', Show:'10065Menu', Help:'Service Quality ABC training', Desc:'This program is designed to introduce new staff to the basics of service and to refresh the knowledge of more experienced staff. It is done in an engaging, interactive way where lecturing participants is given much less emphasis while asking them to participate in games and exercises as teams facilitates their ability to learn. The topics covered range from why service is important, what is the definition of quality service, the understanding different types of customers, the importance of body language, communication skills, teamwork, and problem handling.
'},
{TitleEng:'Employee morale', Show:'10066Menu', Help:'Employee morale', Desc:'Without motivated staff, its hard to ask them to perform well. We have therefore designed an online survey that staff can complete in their own time. It covers a range of topics such as feedback on the company, its strategy, the work conditions, their supervisors, teamwork and other key dimensions. Questions use a rating scale to obtain an overall score by dimension as well as for the company as a whole. Respondents also provide qualitative feedback if they so choose. We compile the report in a confidential manner highlighting which areas and which staff groups (departments, age groups etc) scored highest and which scored lowest.
'},
{TitleEng:'Career paths', Show:'10067Menu', Help:'Career paths', Desc:'One of the areas that are critical to the performance and motivation of staff in a company is that they have clear career paths. During the course of reviewing a company’s strategy and service performance, we look into existing career paths and highlight not only the path a job should take, but the pre-requisites to move on to the next level, the duration and other filtering criteria. We also recommend that staff are brought in to ensure they understand their career possibilities with a company.
'}
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