Strategy & Planning

The most important aspect of any web-based project is the soundness of the initial planning. As such, we place great attention on determining the vital goals and requirements for all our projects. Only when the planning is complete can we ensure that the design and development will produce a site that meets all of the objectives.

Before beginning the design or development of your project, it is critical to undertake a thorough planning process to ensure that all of your subsequent efforts are directed towards satisfying a common objective. This includes identifying your primary audience and determining what the key objectives of the project are. Whether you intend your project to increase sales, provide general information, or build loyalty, Khayal can help you develop a strategy and accordingly define your project's content scope and dynamic features.