Marketing

Running a marathon takes hard work, training, dedication, and goal setting. A runner must eat healthy, practice daily, wear appropriate shoes, and aim for different milestones before competing in the race. Companies today can learn from the runners, and with Khayal’s help, will be equipped for the race.

This review aimed at not only the graphic representation of the Hayat Communications brand and logo. It also included a review of what its internal staff thought of the brand, what the promise was to clients, its vision and mission statements, and what customers thought of the brand. As a result of the review, the company achieved consistency in articulating the brand promise, as well as recommended new vision, mission and company slogan statements.

Client:

Hayat Communications

Project:

Brand Audit - Hayat Communications