Marketing

Running a marathon takes hard work, training, dedication, and goal setting. A runner must eat healthy, practice daily, wear appropriate shoes, and aim for different milestones before competing in the race. Companies today can learn from the runners, and with Khayal’s help, will be equipped for the race.

In an effort to assist CBK assess where it stands on service from its customers’ perspective, Khayal conducted a mystery shopping review for many of its branches and a selection of its competitors. The assessment helped determine CBK’s competitive position and enabled it to prioritize areas for improvement

Client:

Commercial Bank of Kuwait

Project:

Mystery Shopping - Commercial Bank of Kuwait