Marketing

Running a marathon takes hard work, training, dedication, and goal setting. A runner must eat healthy, practice daily, wear appropriate shoes, and aim for different milestones before competing in the race. Companies today can learn from the runners, and with Khayal’s help, will be equipped for the race.

An outcome of any consulting assignment we conduct ends with a focused recommendation list. This task identifies opportunity areas that our exploration and analysis work uncovers. With CBK, our review of its service quality offering resulted in recommendations on customer segmentation, introducing key performance indicators, tracking market share, share of wallet, average cross-sell rates and more key figures.

Client:

Commercial Bank of Kuwait

Project:

Strategy Review - Commercial Bank of Kuwait strategy recommendations