Marketing

Running a marathon takes hard work, training, dedication, and goal setting. A runner must eat healthy, practice daily, wear appropriate shoes, and aim for different milestones before competing in the race. Companies today can learn from the runners, and with Khayal’s help, will be equipped for the race.

As part of the focus on improving school performance, we were asked to conduct 7 focus groups with parents to obtain their feedback. The discussion covered key areas such as the physical school, the quality of teachers, the curriculum, and other key items. The groups where held in a hotel, had a professional moderator, and where digitally recorded so that the client had copies of the session. Furthermore, detailed transcripts of each session were given to the client in addition to a summary report with recommendations.

Client:

IPE

Project:

Focus Groups - Institute for Private Education