Marketing

Running a marathon takes hard work, training, dedication, and goal setting. A runner must eat healthy, practice daily, wear appropriate shoes, and aim for different milestones before competing in the race. Companies today can learn from the runners, and with Khayal’s help, will be equipped for the race.

Burgan Bank, in an effort to obtain customer insight on the products and services they offer, commissioned six focus groups from us on lottery accounts. The groups where held in a hotel, had a professional moderator with a banking background, and where digitally recorded so that the client had copies of the session. Furthermore, detailed transcripts of each session were given to the client in addition to a summary report with recommendations.

Client:

Burgan Bank

Project:

Focus Groups - Burgan Bank