Marketing

Running a marathon takes hard work, training, dedication, and goal setting. A runner must eat healthy, practice daily, wear appropriate shoes, and aim for different milestones before competing in the race. Companies today can learn from the runners, and with Khayal’s help, will be equipped for the race.

The service quality assessment for CBK entailed reviewing their current market position regarding service standards in order to improve performance. An assessment of why performance is weakened was made with a list of recommendations presented. The assessment led to a focus on manpower recruitment, career development, as well as job descriptions. Additionally advice was given on improving the organization to be more customer driven by introducing a number of organizational and strategic measures.

Client:

Commercial Bank of Kuwait

Project:

Service Quality - Commercial Bank of Kuwait