Marketing

Running a marathon takes hard work, training, dedication, and goal setting. A runner must eat healthy, practice daily, wear appropriate shoes, and aim for different milestones before competing in the race. Companies today can learn from the runners, and with Khayal’s help, will be equipped for the race.

BKME has obtained a Central Bank of Kuwait license to convert to an Islamic bank. In order to facilitate communicating this transition with its customers, we were asked to conduct a phone survey that asked them about their awareness and interest to continue dealing with the bank, as well as their feedback on the suggested new name. The research was both quick and cost effective for the client.

Client:

BKME

Project:

Phone Survey - BKME Phone Survey on Name Change